Adria has been making recreational vehicles for fifty years. From the very first Adria Caravan 375 in 1965 and the first motorhomes, the Adriatik 420 and 450 in 1982, Adria has been an innovator and leader in it's field.
1965 - In the IMV (Industry of motor vehicles) factory the first prototype ADRIA 375 was successfully manufactured under the guidance of engineer Martin Sever in August 1965...
The first shipment of caravans to the fair in Stockholm took place in March. In this year the caravan OPATIJA was developed with its typical "egg" shape.
Production of caravans in Novo mesto, Slovenia, increased from one to three units per day by June.
The main characteristic of the first generation of caravans is the exterior oval look which has been a feature of Adria´s caravans since Opatija in 1966. In the beginning the first generation had only one series in three models and eight types. The exterior of the caravans was equipped with a specific blue ribbon in the line of windows, which was a synonym for the Adriatic sea and the blueness of the sky. At first, the blue colour was not well accepted because of its "aggressive" look in comparison with the competition, which focused on using lighter, more pastel colors. But in time, Adria´s caravans became well known due to the above mentioned blue ribbon.
In 1978 new caravan models, which represent the start of the second generation (1978-1984), were made. The characteristic blue ribbon finds its place under windows, window glass turns into a light blue colour. In this generation the product offers significantly increases - now it consists of 5 series, 14 models and 22 types. One of the main reasons why Adria reached its sales peak in 1980 was its wide range of models.
The main characteristic of the third generation of caravans, named Mistral (1982 - 1994), was the aerodynamic shape of the front part of the caravan. The aerodynamic shape meant a significant advantage over the competition because at that time gas supply problems occurred. One of the most important changes on the caravans' exterior which Adria introduced as the first European producer in the industry, was striped graphic decoration. Another important (technological) step was made in this period which was the introduction of the so called "sandwich" technology which is used for production of body parts.
At first sight motorhomes seem to be a logical expansion of caravan usage ( a caravan with its own engine), but we were surprised to find out that the market did not confirm our beliefs. It turned out that motorhome buyers were a different segment of the population due to the higher prices of motorhomes and for that reason it took some time for consumers to switch from spending their leisure time in hotels to a more "nomadic" way of spending their free time. The idea about motorhome development had existed in IMV (Industry of Motor Vehicles) since the end of 60` and the beginning of 70`. In 1969 the management had already registered the brand name Adriatik - the name for the product that was finally brought into the world 20 years later. In 1982 the first two motorhomes were made on Renault Master chassis - named Adriatik 420 and 450 which were also presented at the fair in Belgrade.
The third prototype Adriatik 390 on a Renault Traffic chassis was produced.
Moving to the new factory in Novo mesto, Slovenia, in January and the begginning of test production.
In 1985 two new motorhome prototypes on Fiat Ducato chassis were made. These prototypes were presented at fairs in Torino, Paris and Essen. They were the basis for production started in Belgium in February 1986.
Caravan prototype "CARGO-TRANSPORTER" was made.
In the 1987 season two new models entered the motorhome production. The sharp edged exterior was changed to more rounded lines of bodywork which resulted in a more harmonious and unified exterior look for the motorhome.
The first Adria semi-integrated motorhome with five different layouts was developed.
A slightly changed shape for Forma (fourth generation of caravans) was introduced into all series of the fifth generation of caravans (1995-2005) named UNICA. Decorative exterior graphics looked like a fantasy mixture of blue and green color underlined with a thin red line. Names of series were changed into A, B and C. Even today the basic shape of this generation is used on Altea due to its functional advantages.
The begginning of ADRIA VAN production; with VAN programme Adria immediately reaching good market results. The Development department encountered a big challenge because of unevenly shaped internal metal walls. The walls had to be thermically insulated and prepared for furniture and interior equipment fixation. While the competition used linings from soft materials for leveling the walls we, in Adria, used a wooden skeleton and plywood. With this decision we managed to produce a better product than the competition which was one of the most important selling points.
Sonja Gole becomes General Manager of Adria Mobil. Under her guidance a new period of company revitalization begins and after a period of economic pressures Adria manages to become one of the leading European manufacturers in the field.
In this year motorhome production begins in Novo mesto, Slovenia - at first only Alkoven models which were shortly followed by semi-integrated models. After that we added the so called "economic version" (named Series 70) of motorhomes which despite its lower price offered all the functionality needed in a motorhome. Also the new base vehicles were added - Fiat Ducato was joined by Mercedes, Renault Traffic and Renault Master. Among the motorhomes, the Coral series becomes a sales success on all European markets. For the first time Adria Mobil presents its offer on the internet site - www.adria-mobil-si.
Jubilee caravan AURA - a caravan for the new millennium. In 1999 caravan Aura was developed, the main idea being a celebration of the new millennium and the promotion of the Adria brand on the market. For this reason Aura was designed as a special type of caravan with unique features concerning the interior as well as the exterior. The caravan was meant to provide a luxurious living area for two people. Aura was presented at two fairs - in Parma and Düsseldorf and won a great deal of praise from visitors and branch journalists. Nevertheless, Aura did not reach serial production, but many of its constructional elements were used while developing the seventh generation of caravans, ADIVA.
The Coral series upgraded with semi-integrated motorhome models (models 590 DS and 590 DU).
The sixth generation of caravans (1999-2005) upgraded the fifth (UNICA) concerning the shape of the exterior. Again, the decorative exterior graphics becomes a striped combination of blue ribbons and a thin red line. The shape of this series has been used only on the prestige C series of caravans and has lasted until today in the CLASSICA series.
Adria Mobil expanded its distribution network to a far Eastern market -Japan.
ADIVA, as a representative of the seventh generation of caravans, was developed. Many of the constructional elements used on Adiva were previously used on the caravan Aura, a jubilee caravan made for the 2000 season.
Two Alkoven STARGO motorhomes, on Mercedes-Benz chassis, were developed. These were shortly followed by two semi-integrated models.
The first prototype Adria-Home 760 was developed, with an external length of 7,7 m, width 3,3 m and interior living area 24,3 m2. The prototype was finished on 11th April 2002.
The van WIN was developed.
Adria Mobil gained the "Gazela" (gazelle) award for the fastest growing company in the South-Eastern region and third place in the country.
The caravan ADORA, as a representative of eight generations of caravans, was developed and it replaced the previous very important B series. As far as the shape of the caravan is concerned, Adora's design was a bit more classical than the B series.
The development of the "mini" motorhome 3-WAY on a Renault Trafic chassis was the answer and solution for the dynamic and spontaneous life style of Adria's buyers.
2004 - Group Adria Mobil became an important part of the business system ACH, d.d. (www.ach.si) in 2004. The primary activity of company ACH, d.d., is investment management. The company is one of the leading companies in this sector in South-Eastern Europe and the investment portfolio of ACH, d. d., consists of Slovene and foreign companies. Their activities include trading with vehicles, the hotel business, financial services, information technology and, not least, production.
2005 - At its 40th anniversary Adria Mobil became the general sponsor of the local cycling club, which is at the same time a proof of Adria's strong sense of social responsibility towards the local environment where it successfully co-exists for many years.
Adria's answer concerning the trend for small motorhomes with optimal functions was a new motorhome series, Coral Compact, which offers great comfort with an innovatively designed interior.
A new member of the VAN family is "born" - Adria 4 Twin. With its innovative construction this model can sleep 4 modern nomads.
In 2007 Adria Mobil became the owner of the Spanish company Sun Roller. The main business orientation of Sun Roller is the production and sale of mobile houses, besides that the company also produces caravans and motorhomes.
At the Düsseldorf fair, Adria Mobil has introduced the semi-integrated motorhome Polaris for the first time. Polaris is made on the third generation of the Mercedes Sprinter and offers the highest standard of travelling and luxurious living comfort throughout the year.
At the Düsseldorf fair Adria Mobil has presented its new models for the 2010 season which include 45 years of Adria' s tradition and experience: - caravan for all seasons Alpina 45 Edition - Matrix combines the advantages of the Alcoven models – which means it is spacious enough to offer comfortable travelling for five people – with the advantages of a semi-integrated motorhome, which are, above all, better aerodynamics and therefore smaller fuel consumption and an attractive design, where the body work and the base vehicle are elegantly combined and function as an integrity. - Twin GIT and Compact GIT; the most important feature of these two motorhomes is individuality; buyers can choose from among 20 different external graphics; - the brand new light caravan Aviva Lite, its advantage being its weight which does not exceed 800 kg. Besides all the new models we also renovated the interior and exterior of the ADIVA caravan.
Adria Mobil celebrated its 45th anniversary. The story of brand name Adria begins in the year 1965 when the first caravan was developed and produced. Since then more than 500 000 products – caravans, motorhomes, vans and mobile homes have been made and sold throughout Europe and further a field.
World premiere in Caravan Salon 2010 at Düsseldorf – The Adria Sonic integrated motorhome, represents the second generation of Adria’s integrated motorhomes and features unique and innovative solutions in exterior and interior design.
Besides product innovations we decided to mark our anniversary with an anthology “45 years of living in motion” in which we review the old Adria catalogues and with the presentation of a special collection of an Adria branded outdoor clothing line designed as a men’s and women’s range which are available on the Adria internet site (Adria Shop).
Adria Mobil has won first place in the “König-Kunde-Award 2011” contest based on the readers' selection in the German magazine Reise Mobil, and is the first foreign (non-German) brand to have ever received this kind of award. Adria was able to win first place in no less than six categories of the König-Kunde selection: quality, design, price/value ratio, customer orientation, driving comfort and living comfort.
This year's newcomer to the Düsseldorf trade fair as world premiere is a new model from the “Sonic family” - Super Sonic, an upgraded product with many Plus features compared to Sonic. Second highlight of Adria motorhome range for season 12 is extensive upgrade done on the Adria Matrix series with three different product/price ranges: Matrix Axess, Matrix and Matrix Supreme.
Adria Mobil won further awards in 2012 based on independent reviews by customers. Adria won 1st place in the Konig Kunde “King of Customers” awards with number 1 ranking overall in the motorhome van segment. Recognition by a respected industry professional magazine motorhome based on the opinions of their readers who are so users of motorhomes is further acknowledgement of the progress Adria is making in product and brand recognition.
In Caravans the new Astella Glam Edition was launched and won 1st place in the European Innovation Awards based on the opinion of twelve different industry judges.
2012 also saw the announcement of a partnership with Red Bull KTM Factory Racing Team to compete in the 2013 Dakar Rally Raid, an 8,000km race across South America. Three Matrix motorhomes were provided to the team who came 1st, 2nd and 3rd in the January 2013 race, motorcycle section.
2013 - At the fair, Adria again got the proof and confirmation that its products are of high-quality, functional and nicely designed, as the brand Adria won the König Kunde prize for the fourth year in a row, namely, the third place in total; it is a selection of the best manufacturer in opinion of customers; in addition, for Altea caravan, Adria won the EIA (European Innovation Award), which is awarded by the jury consisting of representatives of the industry’s media.
2014 - With the begining of season 2015, which started 1st July, Adria starts celebrating its 50th anniversary. At the world premiere at Düsseldorf fair we will launch a new Adora (with new sky-roof and panoramic window) alongside with a special 50th anniversay model - the Altea 4four, a new "design your own caravan". On the motorhome programme Adria launches new range of Sonic and Matrix for it's 50 year anniversary in 2015 season. The fully integrated or 'A Class' new Sonic motorhome from Adria has been redesigned for 2015, with all new interior designs, intelligent new layouts and a long list of new exterior and interior features all perfectly integrated on the new Fiat Ducato chassis, cabin and choice of engines. With a choice of Fiat or Renault chassis, engines, lengths and layouts the new Matrix takes versatility and comfort to new levels. This is the ultimate 'all-rounder' a motorhome which does everything well, so it is no surprise that a fleet of Matrix supported the winners of the Dakar Rally, the world's most extreme endurance race, two years in succession, 2013 and 2014.
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